Center Dodge Chrysler Jeep began in 1925, a time when a handshake was the binding contract between a customer and business.  While we recognize that times have changed, we still believe good business starts with a handshake.

  Over the last 80+ years we have tried to build lasting relationships with our customers and we still follow the same time honored principles:  Provide a quality product at a fair price, Ensure a stress-free buying experience, and Deliver a prompt and professional service.

The Center VIP Program

  Every day we meet new customers who have been referred to us by one of our many happy previous customers.  We believe referrals are the ultimate compliment and a validation of the way we do business here at Center.

  Additionally, referral business allows us to price more competitively by lowering advertising expenses.  In today's competitive business environment it takes tremendous resources to advertise our business - approximately $500 per customer.  And, advertising can only convey pricing.  Our previous customers, however, offer the greatest testimonial to the overall buying experience.

  The Center VIP Program was created to reward you, our customer, for telling your family and friends about your Center buying experience.  Our program is simple to follow and provides you an opportunity to earn Significant Rewards by simply referring your family and friends.

How does it work?  Simple.

What we do:  Your Center Finance manager will briefly outline the program and answer any questions you may have.  Following a general overview, you will be assigned a VIP number and we will provide you VIP business cards to hand out to your family and friends.

What you do:  Make sure you write your VIP number on all your business cards so we can make sure you receive credit for your referrals.  Hand out your cards and tell everyone about your experience.  Receive $200.00 for every customer who presents one of your VIP cards and purchases a car from us.

Will my family & friends be treated special?  Absolutely.

  Since YOU are a VIP we will treat everyone you send to us with that extra special touch.  To facilitate a more pleasurable buying experience we have instituted a special system for dealing with your referrals.  We ask that you contact us in advance, if possible, to let us know you are sending a referral customer to the dealership.

We have set up a special email address just for you.  Just drop a quick note to us at VIPS@centercars.com.  If you do not have an email address or it's just not convenient, call our VIP Program Director at 219-374-7171 and they will be glad to assist you.